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Nine Editions, Six Overseas Brands: Weichai Returns to CIIE as a Global Industrial Integrator

2026-11-13 15:50:02

SHANGHAI, Nov. 5, 2026 — The 9th China International Import Expo (CIIE) opened today, and Weichai is once again on the floor — the only exhibitor in its field to have attended every edition since the fair's launch in 2018. This year the company is presenting six overseas brands spanning power systems, marine engineering, materials handling and intelligent logistics, offering a visible answer to a question hanging over Chinese manufacturing: how a company born in Weifang became a global industrial integrator.

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The six brands tell the breadth of the story. France's Baudouin displays the new-generation 20M55NG land-based gas engine built for high-end data center power stations. Italy's Ferretti Group presents five yacht models, including the Riva 102' Corsaro Super making its first CIIE appearance, drawing on more than 180 years of shipbuilding heritage. Germany's ARADEX, a European technology leader in electric drive, brings its high-voltage e-propulsion and inverter expertise. The U.S.-based Dematic demonstrates its virtual-reality logistics system alongside a PepsiCo case study, while Germany's Linde shows the compact L-MATIC pallet-handling robot and KION presents its intelligent transport systems and full-value-chain services.

The strategy behind the portfolio is integration rather than assimilation. Each acquired brand retains its home-country R&D, management and customer relationships, while gaining access to Weichai's manufacturing scale, supply chain and Chinese market channels. The CIIE "spillover effect" has been concrete: overseas subsidiaries have moved from showcase agreements to local production, expanded facilities and long-term contracts with Chinese enterprises.

The timing underscores the strategic shift. In the first half of 2026, Weichai Group revenue exceeded RMB 200 billion for the first time, up 22% year on year, with export structure improving across all major engine segments. Full-year 2025 group revenue surpassed RMB 350 billion. For a company marking its 80th anniversary, the message in Shanghai is that the next growth chapter will be written globally — and locally, market by market.

About Weichai Founded in 1946 and headquartered in Weifang, China, Weichai is a core subsidiary of Shandong Heavy Industry Group, with power systems covering 18 kW to 10,000 kW across diesel, gas, hydrogen and alternative fuels. Its international brands include Baudouin, Ferretti Group, ARADEX, Dematic, Linde and KION.

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