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EP YAYING Makes CIIE Debut, Bridging Eastern Aesthetics with Global Craftsmanship

2026-11-10 19:10:03

Shanghai, Nov 6 – Chinese high-end fashion house EP YAYING made its debut at the 9th China International Import Expo (CIIE) under the theme "Cultures Interwoven."

The pavilion showcased the brand’s ecosystem across three chapters. A focal point was the "Three Treasures": Grade 6A Mulberry Silk, Tibetan Yak Down, and Alxa White-in-White Cashmere. These premium Chinese fibers were displayed alongside co-created fabrics from prestigious European heritage ateliers, highlighting EP YAYING’s global co-creation model. The exhibition also featured the global unveiling of the "Mandarin Collar Chinese Jacket," a signature piece blending global luxury materials with traditional Eastern tailoring.

By leveraging the CIIE platform, EP YAYING demonstrates how a Chinese brand integrates local resources with global craftsmanship, driving a deeper dialogue between Eastern aesthetics and the global fashion industry.

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