Marketingforce Co-Chairman Guoshuai Zhao Discusses AI-Enabled Global Growth at 2026 Global Digital

BEIJING, July 3, 2026 - The 2026 Global Digital Economy Conference (2026 GDEC) kicked off in Beijing on July 2 under the theme “Building a digital-friendly city: Inclusive Intelligence, Borderless Connectivity.”

Held from July 2 to 5 at the China National Convention Center, the event comprised an Opening Ceremony, a Main Digital Economy Forum titled “Global Dialogue on Digital-Friendly Cities,” multiple thematic forums and year-round supporting activities. The Digital Economy Industry Expo 2026 was held concurrently.

At the opening ceremony, the Global Digital Economy City Alliance released the 2026 Global Digital Economy Cities Report. The 2026 Global Digital Economy Lighthouse Casebook, jointly prepared by the International Telecommunication Union, the International Trade Centre and the Global Digital Economy City Alliance, was also unveiled. According to the organizing committee, the conference has attracted more than 10,000 companies and 150,000 participants from more than 200 countries and international organizations since its inception in 2021, with 500 outcomes published to date.

The International Cooperation Forum on Global Expansion brought together representatives from government departments, international organizations, diplomatic missions, business associations and enterprises. The forum focused on practical pathways for Chinese enterprises to build stronger digital capabilities and pursue high-quality development in overseas markets.

AI-Enabled Capabilities for Global Growth

Guoshuai Zhao, Co-Chairman and Global President of Marketingforce(02556.HK), were invited and attended the International Cooperation Forum on Global Expansion, a special session of the 2026 Global Digital Economy Conference, and delivered a keynote address on Marketingforce's practices in supporting Chinese enterprises' overseas development through artificial intelligence.

In his keynote address, Guoshuai Zhao said that digital technologies are reshaping global trade, supply-chain collaboration and the way enterprises engage with overseas customers. Chinese enterprises expanding internationally need more than market access: they need stronger digital operations, independently managed brand assets, localized content and service support, and clearer data visibility across customer journeys.

Marketingforce is advancing an integrated ecosystem that brings together policy coordination, AI-enabled tools and localized services. The company aims to help enterprises strengthen customer acquisition, brand building, overseas operations and data management, while developing sustainable capabilities for international business.

• AI-enabled customer acquisition. Drawing on global enterprise data resources and AI algorithms, the company supports around-the-clock opportunity discovery and more efficient identification of potential customers across industries and markets.

• GEO content strategy. Generative Engine Optimization, or GEO, helps enterprises improve visibility across AI-powered search and answer environments. Multilingual and localized content tools can help product information reach overseas audiences more effectively.

• Omnichannel digital operations. By connecting major search engines, social-media platforms and other digital touchpoints, enterprises can build a more complete path from brand awareness to lead generation and inquiry conversion.

• Customer data asset management. End-to-end dashboards and CRM workflows help enterprises consolidate customer interactions and conversion data into reusable assets under their own management, reducing reliance on any single platform.

Together, these capabilities can help enterprises diversify customer-acquisition channels, accelerate independent-brand development, reduce repetitive operating work through AI, deploy integrated tools more efficiently, and build longer-term value from proprietary data assets.

From AI Assistants to Productivity Partners

Guoshuai Zhao said that AI agents are evolving from auxiliary tools into productivity partners. In foreign trade and overseas operations, AI digital employees can take on a substantial share of repeatable tasks across pre-sales engagement, customer service and after-sales support, helping teams improve responsiveness and operating efficiency.

He added that conventional search and AI-powered search are becoming complementary channels. Enterprises should invest early in high-quality, localized content and establish a presence in both search-engine results and AI-generated answer environments. Integrated, end-to-end platforms, he said, can provide stronger coordination than fragmented tool stacks across customer acquisition, content operations, data management and customer relationship management.

Overseas “Marketingforce Practices”

Guoshuai Zhao cited several examples from Marketingforce's overseas-services portfolio.

HighGreat Innovation used the company's independent-site and digital marketing solutions to strengthen its global brand presence and reported annual transaction volume of more than 300 million yuan.

Transsion worked with Marketingforce to strengthen its operations in the Russian market, with sales increasing fourfold according to the company.

PYTES Energy used Marketingforce's solutions to expand into the North American market, with hundreds of relevant keywords ranking on the first page of search results.

Marketingforce has served more than 210,000 enterprises across machinery and electrical equipment, mechanical components, automotive and motorcycle parts, home appliances, lighting, construction and decorative materials, apparel and other manufacturing segments.

Building an Open Ecosystem

Looking ahead, Guoshuai Zhao said Marketingforce will build on its presence in Beijing and work with local business associations, overseas service stations, universities and ecosystem partners to develop an integrated support network combining policy coordination, digital tools and localized services.

The company will align with the development of 's digital-economy global-expansion base and provide targeted support for enterprises exploring opportunities in Belt and Road partner countries and Regional Comprehensive Economic Partnership markets. Marketingforce will continue to deepen AI applications across research and development, production, sales and services, and strengthen cooperation with government departments, industry associations, universities and partners to support Chinese enterprises in pursuing high-quality development overseas.

About Marketingforce Management Ltd.

Marketingforce （Stock Code：02556.HK）was Leading AI Native Application Platform, which one founded in 2009. Positioning as a Full-Stack Token Factory, the company has built an Fully Enterprise AI Agent Service System, including Corporate AI Application Solutions and related Functional AI Agent Products,. Based on enterprises’ demands, Marektingforce had created functional AI Agent for the real application situations, covering R&D, production, supply chain, marketing, sales, service, business decision-making, etic. The poineered of Marketingforce is that it always provided the result, called "Scenario-based Token", for their coporate customers,such as one behaiver, or the change of profit. The company had served accumulated over 210,000 enterprises across mult-industries with 721 fields, such as retail & consumer, automotive, B2B manufacturing, energy & chemical, finance, healthcare, enterprise services, cross-border e-commerce, and government.